Viscious Director Sebastien unveils the shop that's all about the chop

The Chop Shop hair salons work closely with some of the top modelling and acting agencies in Sydney, and with two popular shops in Bondi and Kings Cross, the salons have a strong clientele within the sydney 'it' crowd.

The client wanted to do an ad to reflect their brand and style, which reflects an LA, rock n roll style salon.

The Chop Shop approached Sebastien about creating a TVC for their popular hair salons. The Client was familiar with Sebastien's personal style and taste - it was the perfect match.

Sebastien has tattoos and previously lived in LA, so he knows that style all too well.
When approached by the company, Sebastien knew it was more about creating a look rather than trying to create a story.

"We decided to keep the shoot simple and to focus on creating a visual that represents the brand and to not try to showcase the cliche hairstyles that you see in other hair salon ads".

We knew it was going to be a much stronger visual to create a distinct vibe, rather than try and show various haircuts".

Directed by Sebastien, Shot by Cinematographer: Tony Gardiner and music by an LA based musician called Brooke.

ANT - Land of the Long White Cloud

One of our Viscious artists have flown the coupe for a sabbatical and landed himself in amidst the awesome snow capped mountains of NZ. Nothing like a spot of skiing, sheepish culture & perhaps a location recce or two....

Viscious Play's Pop Up With VB

Sam Bryant created Pop Up Pub mania for VB with his recent VB Pop Up Pub TVC.

The campaign attracted 500,000 entries and won Best Integrated Communications Campaign for campaigns over $1 million at this years ADMA Star Awards.

Watch Sam's TVC here and online campaign here

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Some pics inspired by last nights eclipse

Photos - Ant

EVENT - Underbelly Arts Festival

This is one of those events that proves Sydneys art & culture to be alive & kicking.

The Underbelly Arts Festival running from the 8th-17th of July opens the doors to The Lab (artist studios) around the Chippendale area that are usually closed to the public.

Along side studio tours are an array of sensory stimulating events, installations, artworks in progress, film, sound art & projection, performances, dance, puppetry & interactive exhibitions. Some events are freebies others need some pennies and pre-planning so check out the festival website for event info & tix.

image by I Can Draw You A Picture