Well if we actually knew the answer to that universal question then we wouldn't be telling you!
Instead it's very much a guessing game as both advertisers and marketers scramble through research and development processes to answer this age old question.
Australian Creative recently took on the challenge of asking prominent industry creatives and marketers "What do men want?
Myth 1# Skateboarding + Graffiti equals cool
Myth 2# Men Must be Manly
Myth 3# Men are stupid
Myth 4# Men like seeing their lives mirrored
Myth 5# Serious Stuff isn't funny
In summary the article wrote "beer brands spend a lot of time trying to nail the male mindset, but a lot of other product categories are falling too far from the mark".
Luckily Viscious director Sam Bryant was able to tap into the male mindset in collaboration with the Droga5 smack my porsche up VB Raw competition launch.
View spot here
Instead it's very much a guessing game as both advertisers and marketers scramble through research and development processes to answer this age old question.
Australian Creative recently took on the challenge of asking prominent industry creatives and marketers "What do men want?
Myth 1# Skateboarding + Graffiti equals cool
Myth 2# Men Must be Manly
Myth 3# Men are stupid
Myth 4# Men like seeing their lives mirrored
Myth 5# Serious Stuff isn't funny
In summary the article wrote "beer brands spend a lot of time trying to nail the male mindset, but a lot of other product categories are falling too far from the mark".
Luckily Viscious director Sam Bryant was able to tap into the male mindset in collaboration with the Droga5 smack my porsche up VB Raw competition launch.
View spot here
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