Viscious born director Sam Bryant just completed a colourful and vibrant TVC for Big W through Luscious International.
Launching this week, Sam worked together with IdeaWorks’ Louise Mahoney, Sam explains “I wanted to capture the Big W message – LIVE BIG FOR LESS by creating a world that was visually big in spirit”.
The background artwork was created by award winning Melbourne artist Merryn Trevethan. Bryant was inspired by Trevethan’s artworks which depict the real world in a colourful, stylised and playful way. Sam brought Merryn along as part of the team to help bring this Big W world to life.
This unique and distinctive looking Big W re-branding, will be played out across all media, catalogues and in store.
To see Sam’s latest reel or meet the man himself please contact Luscious Marketing Director Teall Barnes on 02 9326 3400 or teall@luscious.com.au
Launching this week, Sam worked together with IdeaWorks’ Louise Mahoney, Sam explains “I wanted to capture the Big W message – LIVE BIG FOR LESS by creating a world that was visually big in spirit”.
The background artwork was created by award winning Melbourne artist Merryn Trevethan. Bryant was inspired by Trevethan’s artworks which depict the real world in a colourful, stylised and playful way. Sam brought Merryn along as part of the team to help bring this Big W world to life.
This unique and distinctive looking Big W re-branding, will be played out across all media, catalogues and in store.
To see Sam’s latest reel or meet the man himself please contact Luscious Marketing Director Teall Barnes on 02 9326 3400 or teall@luscious.com.au
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